About olliebaby

olliebaby was started in October 2024 by Hannah Aurora Lane — attorney, cheerleading coach, dog mom to Ollie and Jose, and the kind of person who does too many things and makes it look easy.

The brand came from a simple feeling: that the clothes you wear should actually say something about who you are. Not in a "live laugh love" way. In a "i would rather die than make small talk at this party" way.

We make apparel for the specific. The pop culture-obsessed. The cheer moms running on cold brew. The law students who think twiqbal is a personality. The people who see a graphic tee and think — that's literally me — and buy it immediately.

olliebaby isn't a lifestyle brand. It's just clothes that get it.

Named after the dogs. Obviously.

— Hannah