About olliebaby

Welcome to olliebaby, where fashion meets empowerment, and every day is a chance to embrace your best self.

Olliebaby was founded by Hannah Aurora Lane, Esq. in October of 2024. Hannah is a woman who embodies the power of perseverance and passion. As an attorney, dog mom to two lovable pups (Ollie and Jose), cheerleading coach, and choreographer with a background in training and athletics, she knows the value of hard work, dedication, and the pursuit of excellence. Driven by a fierce thirst for life and accomplishment, she created olliebaby to reflect the bold, confident, and unstoppable energy she lives by—and hopes to inspire in others.

At olliebaby, we don’t just sell clothing. We curate a lifestyle—one that encourages you to embrace your inner strength and shape your life with intention. Our mission is simple: to create pieces that inspire confidence, help you embody your vibe, and remind you that you have the power to make yourself into anything you desire in this life.

Every day is an opportunity for growth, and olliebaby is here to make sure you dress for success, joy, and self-love. When you wear olliebaby, you’re not just sporting your favorite brand—you’re embracing a movement, a mindset, and a lifestyle that is built on determination, hustle, and self-expression.

So go ahead, make today your accomplishment. Olliebaby is cheering you on every step of the way.

Olliebaby -  It's more than a brand. It’s a lifestyle.